In 1999, Beauty Bay started out as a fragrance retailer. Since then, they have expanded into skincare and cosmetics, introducing some of the biggest names in beauty to the UK, and establishing themselves as a key player in the industry. In 2018, they launched their own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now their top-selling brand on site.

The Beauty Brand
As well as showcasing must-have beauty essentials from known and loved brands, Beauty Bay sources and creates hard-to-find products that customers can’t find anywhere else, in order to bring their customers the best, first. From graphic liners to jade rollers, Beauty Bay is the go-to destination for the next generation of beauty obsessives who look to them to seek, discover, and showcase the ultimate selection of products.
Beauty is about community, and Beauty Bay understands this. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, Beauty Bay creates spaces for people to connect and share their beauty obsessions. They understand that beauty is not just about looking good, but feeling good as well. Their mission is to help their customers feel confident and beautiful every day.
With over 10,000 products on site and new launches every week, Beauty Bay has something for everyone. They are constantly searching for the latest and greatest products to add to their selection. Whether you’re looking for the latest makeup trends or skincare products that really work, Beauty Bay has it all.
One of the things that sets Beauty Bay apart is their commitment to cruelty-free and vegan products. They believe that beauty should never come at the expense of animals, and they are proud to offer a wide selection of products that are both cruelty-free and vegan. They are also committed to sustainability and reducing their impact on the environment. They are always looking for ways to make their packaging more eco-friendly and to reduce waste.
In addition to their commitment to ethical and sustainable beauty, Beauty Bay is also committed to diversity and inclusivity. They believe that beauty is for everyone, regardless of gender, race, or identity. They strive to create a space where everyone feels welcome and included.
Beauty Bay’s own brand, By BEAUTY BAY, is a testament to their commitment to quality, affordability, and cruelty-free beauty. Their products are designed to be accessible to everyone, regardless of budget. They believe that everyone should be able to enjoy high-quality beauty products without breaking the bank.
Some of their most popular products include the By BEAUTY BAY EYN Bright Matte 42 Colour Palette, the By BEAUTY BAY Bright Matte Eye Primer, and the By BEAUTY BAY Lip Liner. These products are all highly pigmented, long-lasting, and easy to use.
Beauty Bay is more than just a beauty retailer. They are a community of beauty lovers who are passionate about helping their customers look and feel their best. With their commitment to ethical and sustainable beauty, their dedication to diversity and inclusivity, and their constantly growing selection of products, Beauty Bay is the ultimate destination for beauty obsessives. Whatever your vibe, you’ll find the products and the inspiration on Beauty Bay.
Categories
Beauty Bay is a leading online beauty retailer that offers a wide range of beauty products to customers around the world. With over 10,000 products from top brands, including its own beauty brand By BEAUTY BAY, customers can find everything they need to create their desired look. Whether it’s makeup, skincare, haircare, bath and body products, wellness items, accessories, or gifting options, Beauty Bay has it all.

One of the standout features of Beauty Bay is its Offers category, which provides customers with access to discounted products and exclusive deals. These offers are updated regularly, ensuring that customers can always find great deals on their favorite products. From free gifts with purchase to buy-one-get-one-free deals, the Offers section is a must-visit for any bargain hunter.
Another highlight of Beauty Bay is its By BEAUTY BAY category, which features the company’s own beauty brand. Launched in 2018, By BEAUTY BAY offers high-quality, affordable, and cruelty-free skincare and makeup products that have quickly become customer favorites. From hydrating serums to matte lipsticks, By BEAUTY BAY products are designed to help customers look and feel their best.
For those who want to stay up-to-date with the latest beauty trends, the New & Trending category is the perfect place to start. This section features the newest and most popular products from a wide range of brands, making it easy for customers to stay ahead of the curve. Whether it’s the latest eyeshadow palette or a new skincare ingredient, the New & Trending category is a treasure trove of inspiration.
Beauty Bay’s Brands category features a wide range of top beauty brands, from well-known names like Anastasia Beverly Hills and Huda Beauty to niche brands like The Inkey List and The Ordinary. With so many options to choose from, customers can easily find the perfect products to suit their individual needs and preferences.
Makeup lovers will be in heaven with Beauty Bay’s Makeup category, which includes everything from eyeshadow palettes and foundations to lipsticks and mascaras. With products in a variety of shades and finishes, there’s something for every makeup enthusiast.
Skincare aficionados will appreciate Beauty Bay’s Skincare category, which offers a wide range of products to suit every skin type and concern. From gentle cleansers to potent serums, customers can find everything they need to build their ideal skincare routine.
Beauty Bay’s Haircare category features a wide range of products to help customers achieve their hair goals. From nourishing shampoos and conditioners to styling products and tools, customers can find everything they need to keep their locks looking their best.
The Bath & Body category includes a wide range of products to help customers relax and unwind. From luxurious bath oils and salts to indulgent body lotions and scrubs, customers can turn their daily self-care routine into a spa-like experience.
For those who prioritize their overall wellness, the Wellness category offers a range of products to support their health and well-being. From supplements and vitamins to aromatherapy and natural remedies, customers can find everything they need to feel their best.
Beauty Bay’s Accessories category includes a range of beauty tools and accessories, including makeup brushes, sponges, and hair tools. These products are designed to help customers achieve their desired look with ease.
Finally, the Gifting category features a range of gift sets and curated collections that make it easy for customers to find the perfect gift for any occasion. From luxurious skincare sets to makeup palettes and fragrance gift sets, there’s something for everyone.
The Statement
Beauty Bay, a subsidiary of DOTCOM Retail Limited, recognizes that modern slavery and human trafficking are crimes and a violation of fundamental human rights. As a retailer of over 10,000 products including skin care, hair care and cosmetics from the industry’s favourite beauty brands, we are committed to sourcing our products from ethical suppliers and ensuring that modern slavery is not taking place anywhere in our own business or in any of our supply chains.

To achieve this, we have implemented a due diligence process and risk management measures which include vetting our most significant suppliers through a detailed questionnaire, communicating our commitment to ethical sourcing with all our suppliers and business partners, visiting our suppliers’ premises, and encouraging our employees to raise concerns about any issue or suspicion of modern slavery in any parts of our business or supply chains.
Furthermore, we use key performance indicators to monitor the effectiveness of our practices to ensure that modern slavery and human trafficking are not taking place in our business or supply chains. We also provide training to all our employees to ensure they have a good understanding of the risks of modern slavery and human trafficking.
This statement is made pursuant to section 54 (1) of the Modern Slavery Act 2015 and constitutes our Group’s slavery and human trafficking statement for the financial year ending 31st March 2022. We are committed to ensuring that our supply chain and business practices are free from modern slavery and human trafficking and will continue to review and improve our procedures to achieve this goal.