Sex is an essential aspect of human life. It is a source of pleasure, intimacy, and connection between partners. However, sexual activities also carry risks of sexually transmitted infections (STIs) and unwanted pregnancies. Therefore, it is crucial to practice safe sex to protect yourself and your partner from these risks. Durex is a leading brand that has been making safe sex fun and enjoyable for over 90 years.
The History of Durex
Durex was founded in 1929 in London, UK. The brand’s name is a combination of “Durability, Reliability, and Excellence.” The company initially produced latex surgical gloves, but later diversified into condoms. Durex quickly gained popularity due to its high-quality products and innovative designs. In 1950, Durex introduced the first anatomically shaped condom, which provided a better fit and increased sensitivity.
Over the years, Durex continued to innovate and improve its products. In 1997, the brand introduced the first flavored condom range, which added a new dimension of pleasure to safe sex. In 2008, Durex launched the RealFeel condom range, which was made from a unique polyisoprene material that provided a natural feel and enhanced sensitivity.
Durex’s Commitment to Safe Sex
Durex‘s mission is to help people have safer and more enjoyable sex lives. The brand is committed to promoting sexual health and wellbeing by providing high-quality products and education. Durex condoms are rigorously tested to ensure they meet international standards for safety and reliability. The brand also supports sexual health organizations and initiatives around the world.
Durex believes that safe sex should be a fun and enjoyable experience. The brand’s products are designed to enhance pleasure and intimacy while providing protection. Durex offers a wide range of condoms in various sizes, textures, and flavors to suit different preferences. The brand also provides lubricants and sex toys to help couples explore new sensations and enhance their sexual experiences.
Durex’s Approach to Sexual Education
Durex believes that sexual education is essential to promote healthy sexual behaviors and relationships. The brand provides comprehensive sexual education resources on its website and social media platforms. These resources cover a wide range of topics, including sexual health, consent, pleasure, and relationships.
Durex also supports sexual education initiatives in schools and communities around the world. The brand partners with organizations such as the World Association for Sexual Health (WAS) and the United Nations Population Fund (UNFPA) to promote sexual health and wellbeing globally.
Durex’s Campaigns to Promote Safe Sex
Durex is known for its innovative and engaging campaigns to promote safe sex. The brand’s campaigns often use humor and creativity to raise awareness about sexual health issues and encourage safer sex practices. Here are some examples of Durex‘s campaigns:
- CondomEmoji Campaign: In 2015, Durex launched a campaign to create a condom emoji to promote safe sex on social media. The campaign received widespread support and led to the creation of the world’s first condom emoji in 2016.
- DoNotDisturb Campaign: In 2017, Durex launched a campaign to encourage couples to put their phones away and focus on each other during intimate moments. The campaign included a range of products, such as a phone-locking pouch and a bed-side table that blocked phone signals.
- LadiesLetsLube Campaign: In 2019, Durex launched a campaign to break the taboo around female pleasure and encourage women to use lubricants to enhance their sexual experiences. The campaign featured a range of products, including a lubricant designed specifically for women.
In conclusion, Durex is a brand that has been making safe sex fun and enjoyable for over 90 years. The brand’s commitment to promoting sexual health and wellbeing is evident in its high-quality products, comprehensive sexual education resources, and innovative campaigns. Durex believes that safe sex should be a fun and pleasurable experience, and its products are designed to enhance pleasure and intimacy while providing protection. By providing people with the tools and knowledge they need to have safer and more enjoyable sex lives, Durex is contributing to a healthier and happier world.
