The Ordinary is a brand that has been creating buzz in the skincare industry with its commitment to integrity and transparency. The brand is an evolving collection of treatments that utilize effective clinical technologies while also offering affordable prices. The philosophy behind The Ordinary is to celebrate integrity in its most humble and true form. The brand was created to disallow commodity to be disguised as ingenuity and to offer clinical formulations with integrity.
The Skincare Brand
The brand is a part of DECIEM, an umbrella of brands that focuses on advanced functional beauty. The team behind DECIEM is specialized in materials chemistry and biochemistry, and they have brought pioneering innovation in skincare through their core brands, Hylamide and NIOD. In an industry where integrity is rare, The Ordinary takes pride in its honesty and fights innovation stagnancy. The brand brings to market effective, more familiar technologies at honorable prices, and indirectly celebrates the depth of innovation their brands, Hylamide and NIOD, continue to bring to the category.
The Ordinary’s product range includes a variety of skincare solutions that are designed to be affordable and effective. The brand takes pride in its honesty and transparency, and their products are formulated with high-quality ingredients. The brand’s logo, “The Ordinary,” speaks to their mission of creating clinical formulations with integrity. The brand’s commitment to transparency extends beyond just their products, as they invite customers to reach out to them with any suggestions for new products they would like to see added to their range.
Overall, The Ordinary is a brand that stands out in the skincare industry with its commitment to integrity and transparency. The brand offers affordable, effective skincare solutions that utilize clinical technologies, and they take pride in their honesty and commitment to innovation. For those looking for quality skincare without breaking the bank, The Ordinary is a brand worth exploring.
The Category
The Ordinary is a brand that has been making waves in the beauty industry with its innovative and affordable products. The brand offers a wide range of skincare, makeup, hair, and body products that have become popular among beauty enthusiasts all over the world. The brand’s product range is constantly evolving, with new releases and best sellers regularly being added to the lineup.
In the skincare category, The Ordinary has become known for its clinical formulations that utilize effective technologies. The brand’s best sellers include products such as Niacinamide 10% + Zinc 1%, which improves skin radiance and smoothness while supporting the skin’s natural barrier through hydration. Another popular product is the Natural Moisturizing Factors + HA, which provides non-greasy hydration to the skin and helps to prevent moisture loss.
In the makeup category, The Ordinary offers a range of foundations that are designed to be lightweight and comfortable on the skin. The brand’s Serum Foundation is a popular choice among makeup lovers, as it provides a natural-looking finish while also offering skincare benefits. The foundation is available in a variety of shades to suit all skin tones.
For those looking to take care of their hair and body, The Ordinary also offers a range of products. The brand’s Multi-Peptide Serum for Hair Density is a favorite among customers, as it helps to improve the overall health and density of the hair. The brand’s Body Chemistry Set is also a popular gift item, as it includes a range of products that work together to promote healthy skin and hair.
Overall, The Ordinary has become a go-to brand for those looking for affordable and effective beauty products. With new releases and best sellers regularly being added to the lineup, there is always something new to discover. Whether you are looking for skincare, makeup, hair, or body products, The Ordinary has something to offer.
The Lab
The Ordinary, a brand known for its clinical formulations with integrity, has recently launched a new venture called The O. Lab. This space is dedicated to exploring new skincare technologies and experimenting with new science to create all-new formulations for customers. The brand has announced the release of six new formulations, each with its own release date, and is inviting customers to sign up to be the first to know.
The O. Lab is a space for what comes next, and The Ordinary is committed to listening to its customers and creating products that meet their needs. Behind the scenes, the brand has been exploring new skincare technologies and experimenting with new science to create all-new formulations that will be launched soon.
One of the new formulations set to be released is the Aloe 2% + NAG 2% Serum. This serum is designed to soothe the skin after a blemish and is just one of the new formulations that will be available soon.
The Ordinary is inviting customers to sign up to be the first to know about the release dates of the new formulations. By signing up, customers will be the first to know when the new products are available for purchase.
The O. Lab is a space dedicated to innovation and experimentation, and The Ordinary is committed to creating products that meet the needs of its customers. The future of The Ordinary begins with the customer, and the brand is dedicated to creating products that will make a real difference in their lives.
Overall, The O. Lab is an exciting new venture for The Ordinary, and customers can expect to see some innovative new formulations from the brand in the near future. By signing up to be the first to know, customers can stay up-to-date on the latest releases and be among the first to try the new products.
