GANT, the iconic shirtmaker, has a rich history that dates back to 1949. The company was founded by Bernard Gantmacher, a Ukrainian immigrant who sailed to America in search of a better life. Bernard’s dedication to quality, combined with his sons Marty and Elliot’s sense for style and business, proved to be a winning formula.
The Roots
Bernard had worked in the bustling Garment District of New York City as a “closer,” someone who assembles garments, before enlisting in the US Army and fighting in France during World War I. Upon returning home, he graduated from college, married Rebecca, and decided to start his own business. With his partner Morris Shapiro, he founded the Par-Ex Shirt Company based in Brooklyn, which made shirts par excellence for other brands, including Brooks Brothers.
Encouraged by his sons, Bernard established GANT Inc. in 1949, and started to make shirts under the company’s own label. Marty and Elliot grew up in New Haven and helped at the shirt factory by sweeping floors and fusing collars. They were also aware of what was happening on the nearby Yale University campus, which would change the course of American fashion.
In the 1950s, the Ivy League Look became even more distinctive and debonair, and GANT developed boldly-coloured shirts in unusual fabrics, including Madras, candy-stripe, and tartan. The company’s detailed craftsmanship and effortless American style appealed to a generation of men who had spent years wearing military issue clothing and who had now returned home to take their place in the booming middle class. The perfect roll of a GANT collar, the quality of fabric one could expect with a GANT shirt, and other signature details, such as the locker loop on the back of the shirt, the box pleat at the back of the shirt, and the back collar button that kept the tie in place, all contributed to the popularity of GANT shirts.
GANT shirts were not just popular with men but also with women who appreciated quality clothing. GANT launched their women’s shirts with the slogan: “For women GANT makes shirts, not blouses.” As the Ivy League Look exploded, the Yale Co-op was the nexus of the new style, and GANT’s line of shirts for the Yale Co-op was a sensation. The button-downs flew off the shelves and became an integral part of Ivy League Look.
Until the late 1960s, GANT had been solely a shirtmaker, but now the time had come to use their specialist knowledge to broaden their range. In 1971, they produced their first collection of American Sportswear, including ties, trousers, and rugby shirts.
Today, GANT continues to be a beloved and iconic brand, offering a wide range of clothing and accessories for men and women. Its legacy and heritage are still reflected in every product the company produces, from the perfect roll of the collar to the quality of the fabric. For over 70 years, GANT has been a symbol of American style and craftsmanship, and it shows no sign of slowing down.
Style for Everything
GANT is a fashion brand that has been providing high-quality clothing for men, women, and children since 1949. They are known for their iconic button-down shirts that are tailored to perfection and made with the finest materials. Today, they offer a range of clothing items, including men’s, women’s, kids’, and teens’ clothing, as well as homewear.
Men’s Clothing
GANT’s men’s clothing line is perfect for the modern man who values quality and style. Their collection includes everything from classic button-down shirts to tailored suits, jackets, and trousers. Each item is crafted with precision and care, ensuring that it fits perfectly and feels comfortable to wear.
One of the standout pieces in the men’s collection is the classic oxford shirt, which has become synonymous with the GANT brand. The shirt is made with a unique collar design, known as the perfect roll, which gives it a distinctive look and feel. Other popular items in the men’s collection include polo shirts, knitwear, chinos, and blazers.
Women’s Clothing
GANT’s women’s clothing line is designed for the modern, confident woman who wants to look and feel her best. The collection includes a wide range of clothing items, from dresses and skirts to blouses, shirts, and knitwear. Each piece is crafted with care and attention to detail, ensuring that it fits perfectly and feels comfortable to wear.
One of the standout pieces in the women’s collection is the classic shirt, which is available in a range of colors and styles. The shirt is designed to be versatile, so it can be dressed up or down depending on the occasion. Other popular items in the women’s collection include dresses, blazers, and knitwear.
Kids’ and Teens’ Clothing
GANT’s kids’ and teens’ clothing line is designed to be both stylish and practical. The collection includes a range of clothing items for boys and girls, from classic button-down shirts to comfortable sweatshirts and t-shirts. Each item is made with high-quality materials, ensuring that it lasts and withstands wear and tear.
One of the standout pieces in the kids’ and teens’ collection is the classic oxford shirt, which is available in a range of colors and sizes. The shirt is designed to be comfortable and easy to wear, making it perfect for kids and teens who want to look stylish and feel comfortable. Other popular items in the collection include sweatshirts, t-shirts, and chinos.
Homewear
GANT’s homewear collection is designed to help you relax and unwind in style. The collection includes a range of comfortable clothing items, such as loungewear, pajamas, and robes. Each item is made with soft, comfortable materials, ensuring that you can relax and unwind in comfort.
One of the standout pieces in the homewear collection is the classic bathrobe, which is available in a range of colors and sizes. The robe is made with soft, comfortable materials, making it perfect for lounging around the house or getting ready in the morning. Other popular items in the collection include pajamas, loungewear, and slippers.
In conclusion, GANT is a fashion brand that has been providing high-quality clothing for men, women, and children since 1949. Their iconic button-down shirts and attention to detail have made them a popular choice among fashion-conscious individuals. Today, they offer a range of clothing items, including men’s, women’s, kids’, and teens’ clothing, as well as homewear, all made with the same dedication to quality and style.
Timeless Shirt Guide
GANT has been crafting high-quality shirts since 1949 and has since become a household name in the fashion industry. As a pioneer of signature details that are loved and worn by millions, GANT understands the importance of finding the perfect fit for its customers. That’s why GANT has created a comprehensive Men’s Shirt Fit Guide to help you find the perfect fit.
The Men’s Shirt Fit Guide features three different fits: slim fit, regular fit, and relaxed fit. The slim fit is cut closer to the body for a smart and polished look, while the regular fit is slightly tapered for a neat appearance. The relaxed fit is designed for extra movement and comfort, making it the perfect choice for casual occasions.
To help you find the perfect fit, GANT recommends measuring your body for the chest, neck, waist, and sleeve length. For the chest, pull the tape around your shoulder blades to the broadest part of your chest. Keep your elbows to your sides for accurate measurement. When measuring your neck, place the tape around it, keeping it a bit loose. Add half an inch to get the most comfortable fit. For the waist, measure around your natural waistline, keeping the tape a bit loose. Lastly, for the sleeve length, measure from the nape of your neck to the end of your shoulder. Then measure from your shoulder to your wrist bone. Slightly bend your elbow when measuring to allow for extra ease, and add these two measurements together.
GANT’s regular fit shirts are its most iconic and classic fit, with a neat appearance that is slightly tapered. They have a straight shape from the chest to the bottom hem and are detailed with a classic neckline at the collar and a box pleat for ease of movement. The slim fit is slightly narrower through the bicep and features a knife pleat at the back for a tailored range of movement. The relaxed fit has slightly dropped shoulders and a straight, relaxed shape from the chest to the bottom hem. It also features a knife pleat at the back for extra movement.
GANT’s shirts are made with considered material choices that are durable, comfortable, and stylish. From broadcloth to oxford and indigo, GANT’s shirts come in a variety of textures and patterns to suit any occasion. Whether you’re looking for a striped oxford shirt or a gingham broadcloth shirt, GANT has the perfect shirt for you.
In conclusion, GANT’s Men’s Shirt Fit Guide is an essential tool for finding the perfect fit for any occasion. With a variety of fits, material choices, and patterns to choose from, GANT has something for everyone. So, whether you’re dressing up for a formal event or dressing down for a casual day out, GANT has you covered with its high-quality and stylish shirts.
