CRAFTD London is a UK-based premium jewellery brand that was founded by Alex Cannon and Danny Buck. With supporters from over 100 different countries worldwide, the brand is an online retailer that aims to bridge the gap between quality jewellery and unnecessary markups across the industry.

Delivering the Vision
At the core of CRAFTD’s vision is design, which is what sets them apart from the noisy and low-quality space that fast-fashion has created. The brand focuses on delivering high-quality, long-lasting pieces that symbolize self-belief and a strong sense of identity. Each piece is crafted with attention to detail and quality, making them timeless and worthy of investment.
What sets CRAFTD apart is its commitment to quality, which is the soul of the brand. The brand’s pieces are made to last, with a focus on durability and longevity. When you wear a CRAFTD piece, you are saying without speaking that you are confident in who you are and what you represent.
CRAFTD’s co-founders, Alex Cannon and Danny Buck, believe that their customers are central to their operation. They aim to be the best at what they do with their customers in mind, and they value their customers’ support. As a personal note to their supporters, they express their gratitude and welcome feedback from their customers.
In conclusion, CRAFTD London is a brand that delivers premium jewellery pieces that are crafted with design and quality in mind. With its focus on quality and longevity, CRAFTD offers pieces that are timeless, durable, and worthy of investment. Alex Cannon and Danny Buck, the co-founders of CRAFTD, aim to deliver the best to their customers, and they appreciate the support that they have received from supporters worldwide.
Shop with Wide Selection
CRAFTD is a premium jewellery brand that has gained a reputation for its high-quality and timeless pieces. The brand’s online shop is home to a wide range of jewellery items that include chains, pendants, bracelets, rings, and earrings. Each piece is crafted with attention to detail, and quality is at the core of the brand.

CRAFTD’s bestsellers are a testament to the brand’s commitment to quality and design. Their chains, which are available in silver and gold, are some of the most sought-after pieces in the collection. The Connell Chain, which comes in 2mm width in both silver and gold, is a fan favourite and is touted as the “#1 chain” on their website. Another popular chain is the Cuban, which comes in 4mm and 8mm widths, both of which are available in silver.
CRAFTD’s pendants are also worth checking out, with the Compass Pendant in silver being a popular choice. Crafted to last, this piece comes with a lifetime warranty, which is a testament to the quality of the brand’s products. The brand’s rings, which come in a variety of designs, are also worth mentioning. With their clean lines and classic designs, they are perfect for everyday wear and special occasions.
CRAFTD’s bracelets and earrings are also popular among their customers. The brand’s collection of bracelets includes the best-selling Make Your Own Set in both silver and gold. Customers can choose from a range of bracelets to create their own set and enjoy bundle savings. The brand’s earrings, which come in simple yet elegant designs, are perfect for adding a touch of sophistication to any outfit.
In conclusion, CRAFTD is a premium jewellery brand that offers a wide range of jewellery items that are crafted to last. The brand’s commitment to quality and design is evident in their bestsellers, which include chains, pendants, bracelets, rings, and earrings. Whether you’re looking for a statement piece or something simple for everyday wear, CRAFTD has something for everyone. So head over to their online shop and shop their bestsellers today.
Attention to Detail
CRAFTD is a premium jewellery brand that offers a diverse range of collections to suit every taste and style. Each collection is crafted with attention to detail and quality, making them timeless and worth investing in.

One of CRAFTD’s collections that has garnered a lot of attention is the Pearls collection. This collection includes beautiful pearl necklaces and earrings that are perfect for adding a touch of sophistication to any outfit. Each piece is crafted with high-quality pearls that are sure to stand the test of time.
For those looking for something a little more edgy, the Iced collection is worth checking out. This collection features jewellery pieces that are encrusted with diamonds and other precious stones, making them the perfect statement pieces for any occasion.
CRAFTD’s Essentials collection is perfect for those looking for simple yet elegant jewellery pieces that can be worn every day. This collection includes minimalist necklaces, bracelets, and earrings that are perfect for adding a touch of sophistication to any outfit.
The Endless Summer collection of CRAFTD’s is perfect for those who love to soak up the sun and enjoy the outdoors. This collection includes jewellery pieces that are inspired by the ocean and the beach, making them the perfect accessories for any summer outfit.
The Cannes collection of CRAFTD’s is another popular collection that features luxurious jewellery pieces that are perfect for special occasions. This collection includes beautiful necklaces, bracelets, and earrings that are sure to turn heads.
For those looking for something a little more playful, the Offensive Bear collection of CRAFTD’s is worth checking out. This collection features jewellery pieces that are adorned with the brand’s iconic offensive bear logo, making them the perfect statement pieces for those who like to have a little fun with their accessories.
Finally, CRAFTD’s Zodiacs collection is perfect for those who love astrology. This collection includes jewellery pieces that are inspired by the zodiac signs, making them the perfect personalised accessories for those who love to showcase their star sign.
In conclusion, CRAFTD offers a diverse range of collections that are crafted with attention to detail and quality. Whether you’re looking for something timeless and elegant or something edgy and playful, CRAFTD has something for everyone. So head over to their website and explore their collections today.