GANT, a brand synonymous with classic American style, has its roots in the city of New Haven, Connecticut, where it all began in 1949. Bernard Gantmacher founded the Par-Ex Shirt Company, which made shirts for other brands, including Brooks Brothers. Encouraged by his sons Marty and Elliot, he established GANT Inc., which began making shirts under the company’s own label. The Gant family understood the importance of quality and style, and the combination proved to be a winning formula.
The Legacy
The Gant family’s legacy dates back to the early 1900s when Berl Gantmacher, a miller’s son from Miropol, Ukraine, sailed to America in search of a better life. He arrived in New York City in 1907, where he worked in the city’s Garment District as a “closer,” assembling garments. He married Rebecca Rose, who also worked in the Garment District, and together they founded the Par-Ex Shirt Company in Brooklyn with partner Morris Shapiro.
In 1927, the Par-Ex Shirt Company moved to upscale New Haven, Connecticut, where the Gantmacher family began making shirts under their own label. The town was one of America’s capitals of clothing manufacture, with a large community of Italian immigrants, many of whom were talented garment workers. The Gantmacher family’s business grew, and Bernard and Rebecca’s sons, Marty and Elliot, helped out at the factory by sweeping floors and fusing collars.
Marty and Elliot went on to study at the University of Connecticut after serving in the army during World War II. Marty specialized in business administration while Elliot majored in marketing. They brought their new skills back to the family business, where they saw an opportunity to sell perfectly tailored shirts under their own label. In April 1949, GANT Inc. was born, and the brothers quickly established themselves as a force to be reckoned with in the fashion industry.
Marty and Elliot understood the power of advertising and the importance of being seen in the right places. They made sure their products were sold only in the best stores in town and advertised in The New Yorker, a magazine that appealed to a new kind of readership. The New Yorker attracted the best and wittiest writers, and it was not only choosy about which writers it would publish, but also which adverts it would run. GANT fit the bill, and their adverts featuring the oxford shirt in four different photos and four different situations caught the attention of the bright young sophisticates of the time.
GANT became known for its quality, style, and attention to detail. The brand’s signature shirt, the GANT shirt, became an instant classic and remains one of the company’s best-selling items to this day. GANT’s commitment to quality and style was reflected in every aspect of the business, from the design of the clothes to the choice of fabrics and the way the clothes were made.
In the 1960s, GANT began to expand its product line, introducing new items such as sweaters, outerwear, and sportswear. The brand continued to grow and evolve over the years, but its commitment to quality and style remained constant. Today, GANT is a global lifestyle brand that offers a wide range of clothing and accessories for men, women, and children.
Despite its global reach, GANT remains true to its roots as an original shirtmaker. The company’s commitment to quality and style is evident in every piece of clothing and accessory it produces. GANT’s legacy as an original shirtmaker lives on, and the brand continues to reinvent itself while staying true to its heritage.
Popular Categories
Gant is a renowned fashion brand that has been producing high-quality clothing and accessories for men and women for over seven decades. They have a wide range of products that cater to different styles and preferences, with popular categories for both men and women including shirts, knitwear, polo shirts, outerwear, jeans, hoodies and sweats, chinos, and accessories.
Men’s popular categories
Shirts: Gant offers a wide range of shirts for men that come in various styles, including casual and formal. They have button-down collars, oxford shirts, and slim-fit shirts, to name a few.
Knitwear: The brand also has a collection of knitwear for men, including pullovers, cardigans, and vests. These pieces are perfect for layering and can be worn with a variety of outfits.
Polo Shirts: Gant’s polo shirts are a classic staple in any man’s wardrobe. They are made of high-quality cotton and come in a variety of colors and styles.
Outerwear: Gant’s outerwear collection for men includes jackets, coats, and blazers. These pieces are made of high-quality materials and are perfect for the colder months.
Jeans: Gant’s jeans for men are available in different washes, cuts, and styles, making them suitable for different occasions.
Hoodies and Sweats: For casual wear, Gant has a collection of hoodies and sweats that are perfect for lounging or running errands. They are made of comfortable materials and come in various colors and designs.
Chinos: Gant’s chinos are a classic wardrobe staple for men. They are available in various colors and are perfect for both casual and formal occasions.
Accessories: Gant’s accessories for men include belts, hats, scarves, and bags. These accessories are perfect for adding a finishing touch to any outfit.
Women’s popular categories
Dresses: Gant’s collection of dresses for women includes both casual and formal wear. They are made of high-quality materials and come in various styles, including shift dresses, maxi dresses, and shirt dresses.
Knitwear: The brand’s knitwear collection for women includes sweaters, cardigans, and vests. These pieces are perfect for layering and can be worn with a variety of outfits.
Shirts: Gant’s shirts for women come in various styles, including button-down, oxford, and denim shirts. They are perfect for both casual and formal wear.
Outerwear: Gant’s outerwear collection for women includes jackets, coats, and blazers. These pieces are made of high-quality materials and are perfect for the colder months.
Trousers: Gant’s trousers for women come in various styles, including skinny, straight-leg, and wide-leg. They are made of high-quality materials and are perfect for both casual and formal wear.
Hoodies and Sweats: Gant’s collection of hoodies and sweats for women is perfect for lounging or running errands. They are made of comfortable materials and come in various colors and designs.
Jeans: Gant’s jeans for women are available in different washes, cuts, and styles, making them suitable for different occasions.
Accessories: Gant’s accessories for women include bags, scarves, hats, and belts. These accessories are perfect for adding a finishing touch to any outfit.
Offers
Gant, the premium lifestyle brand, offers its customers a range of high-quality clothing and accessories for both men and women. They provide a unique and classic style that is both stylish and comfortable. Customers who sign up for their membership program can enjoy exclusive benefits, including free shipping and free returns.
Gant’s membership program also offers its members a 10% discount on their first purchase, making it a great opportunity for those who love the brand and want to save money. The program is easy to join, and members receive regular updates on new products, exclusive offers, and inspirational content.
With free shipping and free returns, Gant makes it easy for customers to shop with confidence, knowing that they can return any item they are not satisfied with, free of charge. This is just one of the many ways that Gant strives to provide its customers with the best shopping experience possible.
In addition to their excellent customer service, Gant offers a wide range of popular categories for both men and women. Men can choose from shirts, knitwear, polo shirts, outerwear, jeans, hoodies & sweats, chinos, and accessories. Women can select from dresses, knitwear, shirts, outerwear, trousers, hoodies & sweats, jeans, and accessories. Each category is carefully curated to meet the brand’s high standards for quality and style.
In conclusion, Gant is a premium lifestyle brand that offers its customers a unique and classic style that is both stylish and comfortable. Their membership program offers exclusive benefits, including free shipping and free returns, and a 10% discount on the first purchase. With a wide range of popular categories for both men and women, Gant is the perfect destination for anyone looking for high-quality clothing and accessories.
