GANT is a fashion brand with a rich history that began in 1949 when it was founded by Bernard Gantmacher and his sons Marty and Elliot. It all started with the shirt, and since then, GANT has never stopped reinventing them. GANT’s shirts are rich in legacy and history and are a combination of quality, style, and business acumen. This article will delve into the GANT brand, its history, and what makes it unique.
The Lifestyle
The story of GANT begins with Bernard Gantmacher, a miller’s son from Miropol in Ukraine, who sailed to America in search of a better life. He Americanized his name, changed Berl to Bernard, and found work in the city’s bustling Garment District. He became an expert tailor, and during World War I, he joined the US Army and fought in France. Upon returning to New York, he graduated from college, married Rebecca, and founded the Par-Ex Shirt Company in Brooklyn.
Par-Ex made shirts for other brands, including Brooks Brothers. The company was a success, and in 1927, the Par-Ex Shirt Company relocated to upscale New Haven, Connecticut. Encouraged by his sons, Bernard Gantmacher established GANT Inc. and started making shirts under the company’s own label. The town of New Haven was one of America’s capitals of clothing manufacture, and GANT had a large community of talented garment workers.
The business grew, and so did the family. Bernard and Rebecca’s two children, Marty and Elliot, grew up in New Haven and helped at the shirt factory by sweeping floors and fusing collars. They were also aware of what was happening on the campus of nearby Yale University, which would change the course of American fashion. Upon returning from World War II, Marty and Elliot studied at the University of Connecticut, majored in business administration and marketing, and went back into the family business.
The brothers saw an opportunity to sell perfectly tailored shirts under their own label, convinced their father to leave Par-Ex and the contracting business behind, and in April 1949, GANT Inc. was born. Marty and Elliot understood the power of advertising and wanted their products to be seen in the right places. That meant supplying only the best stores in town and advertising in The New Yorker.
The New Yorker was a new kind of magazine that appealed to a new kind of readership. It attracted the best and wittiest writers, everyone from J. D. Salinger and Vladimir Nabokov to Dorothy Parker and F. Scott Fitzgerald and his wife Zelda. It was not only choosy about which writers it would publish, but also which adverts it would run. One of the companies that fit the bill was GANT. At first, all Marty and Elliot could afford were 1/8 page black-and-white ads every three months. Gradually they moved up to bigger and more frequent ads, featuring the oxford shirt in four different colors.
GANT’s oxford shirt was an instant success. It was perfect for the times, casual yet stylish, and it became the uniform of choice for the Ivy League set. The shirt was a hit, and GANT’s reputation grew. The brand’s popularity continued to soar, and it became synonymous with high-quality clothing. GANT was not just a brand; it was a lifestyle.
In 1971, GANT introduced its first sportswear collection, which was a hit with customers. The brand continued to evolve and innovate, and in 1982, GANT launched its first women’s collection. Today, GANT is a global brand with stores in over 70 countries.
Products
The men’s collection by GANT is designed for the modern man who values style, comfort, and functionality. From shirts and polos to jackets and coats, GANT offers a wide range of clothing for every occasion. Their signature button-down shirts are a must-have in any man’s wardrobe, featuring classic designs and premium fabrics that offer both comfort and durability. The collection also includes a range of blazers, suits, and chinos that can be dressed up or down, making them a versatile addition to any outfit.
The women’s collection by GANT offers timeless and elegant pieces that are perfect for any occasion. From dresses and skirts to blouses and pants, GANT’s women’s collection has something for everyone. The collection features classic designs that are both stylish and comfortable, making them a great choice for work, a night out, or a casual weekend. Their signature shirt dresses are a must-have in any woman’s wardrobe, offering a versatile and effortless style that can be dressed up or down.
GANT also offers a kids’ and teens’ collection, which is designed to offer the same quality and style as their men’s and women’s collections. From classic button-down shirts to playful dresses and graphic tees, GANT’s kids’ and teens’ collection offers a range of clothing for boys and girls of all ages. Their collection of outerwear is perfect for keeping your little ones warm and comfortable during the colder months, while their range of swimwear is perfect for summer days at the beach or pool.
In addition to clothing, GANT also offers a home collection, featuring a range of bedding, towels, and home accessories. Their bedding collection features classic designs and premium fabrics that are both comfortable and stylish, while their towels are soft and absorbent, making them a great choice for any bathroom. GANT’s home accessories, including pillows and throws, add a touch of elegance and comfort to any room.
Shop GANT is the perfect place to explore the brand’s collections and find the perfect pieces for your wardrobe and home. With their easy-to-use website, you can browse through their collections and purchase items with just a few clicks. The website also offers a size guide to help you find the perfect fit for any item, as well as a customer service team that is available to answer any questions you may have.
If you’re looking for a classic and timeless clothing brand that offers premium quality and attention to detail, then GANT is the brand for you. Their collections are designed to offer both style and comfort, making them a great choice for any occasion. Whether you’re looking for a classic button-down shirt or a cozy throw for your home, GANT has something for everyone.
In conclusion, GANT has been a trusted clothing brand for more than 70 years, offering premium quality and classic designs that stand the test of time. Their men’s and women’s collections offer a range of clothing for any occasion, while their kids’ and teens’ collection and home collection offer the same quality and style. Shop GANT is the perfect place to explore the brand’s collections and find the perfect pieces for your wardrobe and home. With their easy-to-use website and customer service team, GANT makes shopping for quality and timeless clothing a breeze.
Inspiration
GANT’s flagship product is its shirt collection, which is designed to be versatile and functional for all occasions. Their shirts come in various styles, such as classic oxford, slim fit, and button-down, all made with high-quality materials like cotton, linen, and twill. With its dedication to detail and craftsmanship, GANT’s shirts are perfect for the modern man or woman.
Apart from their shirt collection, GANT is also known for its contribution to American sportswear. The brand is inspired by American heritage and its traditional sportswear, which is why they have been creating clothing that reflects this history. From the rugby shirt to the varsity jacket, GANT’s designs are infused with American sports culture, making it a popular choice for sports enthusiasts.
GANT understands the importance of giving back, which is why they offer a variety of gifts that are perfect for any occasion. Whether it’s a birthday, anniversary, or any other special event, GANT has a wide range of options that will make the recipient feel special. From personalized polo shirts to leather wallets, GANT’s gifts are practical, stylish, and always appreciated.
In conclusion, GANT is a fashion brand that is dedicated to providing its customers with quality clothing that is both stylish and comfortable. Their inspiration lies in their desire to create the perfect shirt, and over the years, they have expanded their collection to include sportswear and gifts. With its attention to detail, dedication to craftsmanship, and American heritage, GANT continues to be a popular choice for men, women, and kids alike.
